The Minds Behind MAD
A collective of creators, operators, thinkers, and doers—united by a shared belief in bold hospitality.
MAD is a crew of bold
Thinkers, Makers, & Doers.
Bound by a shared standard of excellence, we build with intention, lead with curiosity, and hold ourselves to the highest creative and operational rigor.
Sheikha
Founder
Bound by a shared standard of excellence, we build with intention, lead with curiosity, and hold ourselves to the highest creative and operational rigor.
Robert
Partner
Bound by a shared standard of excellence, we build with intention, lead with curiosity, and hold ourselves to the highest creative and operational rigor.
Amar
Partner
Bound by a shared standard of excellence, we build with intention, lead with curiosity, and hold ourselves to the highest creative and operational rigor.
Gokul
Partner
Bound by a shared standard of excellence, we build with intention, lead with curiosity, and hold ourselves to the highest creative and operational rigor.
Nour
Partner
Bound by a shared standard of excellence, we build with intention, lead with curiosity, and hold ourselves to the highest creative and operational rigor.
Christian
Partner
Bound by a shared standard of excellence, we build with intention, lead with curiosity, and hold ourselves to the highest creative and operational rigor.
Ghida
Partner
Bound by a shared standard of excellence, we build with intention, lead with curiosity, and hold ourselves to the highest creative and operational rigor.
The Craft Behind The Culture
Our people don’t just lead projects—they shape the way we think, create, and deliver. Every brand, space, and story we build is grounded in a process that’s been honed through experience and defined by intent.
Dream
We begin by listening — to the space, the story, and the people behind it.
Dream
We explore ideas fearlessly until the right vision takes shape.
Define
Together, we set a clear direction that’s true to the brand.
Draw
We refine the vision through design, detail, and intent.
Deliver
From sketch to finish, we craft and build with purpose.
Made by MAD
We’re designers, chefs, strategists, and operators but above all, we’re builders of experience.
Want to Work With Us?
