OUR PROJECTS
(01) Society Dubai
(02) The Grey
(03) Toplum Dubai
(04) Café Intersect
(05) PHAT
(06) HAZE
SOCIETY
LOCATION: Jumeirah St 1 – Jumeirah 1 – Dubai
SCOPE: Restaurant Development
THE GREY
LOCATION: Jumeirah St 1 – Jumeirah 1 – Dubai
SCOPE: Restaurant Development
Toplum Dubai
LOCATION: Jumeirah St 1 – Jumeirah 1 – Dubai
SCOPE: Restaurant Development
Cafe Intersect
LOCATION: Jumeirah St 1 – Jumeirah 1 – Dubai
SCOPE: Restaurant Development
HAZE
LOCATION: Jumeirah St 1 – Jumeirah 1 – Dubai
SCOPE: Restaurant Development
PHAT
LOCATION: Jumeirah St 1 – Jumeirah 1 – Dubai
SCOPE: Restaurant Development
OUR PROJECTS
We work across brand, concept, and execution, partnering with founders and teams to build ideas that are commercially sound, culturally relevant, and built to last.
Our projects span brand creation, reconcepts, collaborations, and campaign-led activations, each shaped by clear strategy and disciplined delivery.
Our projects span brand creation, reconcepts, collaborations, and campaign-led activations, each shaped by clear strategy and disciplined delivery.
Society × Nutrili
Collagen Pancakes, Women’s Day
A limited-edition collaboration translating functional wellness into a celebratory, culturally relevant menu moment, anchored in product integrity and community-led storytelling.
Society Re-concept
From Upper Casual to Café, Kitchen, Grocer, and Bakery
A full brand and experience recalibration, evolving Society into a multi-layered daily destination. The reconcept balanced accessibility with quality, redefining the brand’s role in everyday ritual.
The Grey × Birkenstock
An Emirati-Led Cultural Campaign
A collaboration rooted in shared values of craft, function, and heritage. The campaign centred local voices and cultural context, creating an authentic crossover between brand worlds.
HAZE
Concept Build: Nostalgia-Led Dessert Drops
An original dessert concept built around limited drops and childhood flavour memories. Designed for discovery and impermanence, with a delivery-first model and a strong visual identity.
WORK WITH US
Our team at MAD Hospitality is here to assist you. Connect with our experts, discuss your unique requirements, and discover the strategic solutions tailored to your business. We are just a phone call or email away, ready to provide you with the guidance and support you need.